The Joy Tax: Why Building an Aligned Business Isn’t Always Comfortable

The Joy Tax: Why Building an Aligned Business Isn’t Always Comfortable

The Joy Tax: Why Building an Aligned Business Isn’t Always ComfortableKrystal & Wendy
Published on: 26/02/2026

The Joy Tax: Why building an aligned business requires discomfort — and how midlife female entrepreneurs can choose growth over comfort.

PodcastBlogStep Out Of Your Comfort Zone
The 20-Hour Workweek: Is It Really Possible to Build a Profitable Business Without Burning Out?

The 20-Hour Workweek: Is It Really Possible to Build a Profitable Business Without Burning Out?

The 20-Hour Workweek: Is It Really Possible to Build a Profitable Business Without Burning Out?Krystal & Wendy
Published on: 19/02/2026

Build consistent revenue without burnout. Learn how to grow a profitable business in 20 hours a week with aligned marketing strategies.

PodcastBlogOpen to Community & Connection
Who Do You  Not  Want to Be? The Surprisingly Powerful Question Female Entrepreneurs Need to Ask

Who Do You Not Want to Be? The Surprisingly Powerful Question Female Entrepreneurs Need to Ask

Who Do You  Not  Want to Be? The Surprisingly Powerful Question Female Entrepreneurs Need to AskKrystal & Wendy
Published on: 12/02/2026

A simple mindset shift—asking “Who do I NOT want to be?”—can bring clarity, boundaries, and alignment for midlife entrepreneurs.

PodcastBlogAlign with Passion & Purpose
How to Handle the Mental Whiplash of Being a CEO, Mom, and Everything in Between

How to Handle the Mental Whiplash of Being a CEO, Mom, and Everything in Between

How to Handle the Mental Whiplash of Being a CEO, Mom, and Everything in BetweenKrystal & Wendy
Published on: 06/02/2026

Feeling frazzled from wearing all the roles you are juggling? Learn how to use transitions and white space to prevent burnout and realign your business.

PodcastBlogUnwind With Self Care