HEY THERE! NICE TO MEET YOU!
WE ARE BUSINESS AND MARKETING COACHES THAT HELP ENTREPRENEURS SAVOUR™ THEIR LIFE
We are Krystal & Wendy
We’re Wendy and Krystal—founders of Serendipitous Rebel, creators of the SAVOUR™ framework, and your guides for building a business (and life) that you don’t need a vacation from.
But we didn’t start here.
We both built successful digital travel brands… until 2020 turned everything upside down.
In the midst of global shutdowns and personal reflection, we were forced to ask ourselves the questions that many entrepreneurs avoid:
Is this really what I want?
Do I feel fulfilled, or just busy?
Have I built a business that honors the life I want—or have I become a prisoner to it?
Our honest answer? No.
So we stopped. We listened. We realigned.
We closed what no longer served us and dove into professional development with a vengeance—Wendy becoming a Certified Business Coach and Krystal a Certified Master Marketer. But more importantly, we started rebuilding from a place of purpose, clarity, and soul.
And now, we help other women do the same.
What we believe
We believe women are just getting started.
We believe burnout isn’t a badge of honor—and “hustle harder” is not a business strategy.
We believe you don’t need another course, another cookie-cutter blueprint, or another coach who doesn’t actually know how to help you.
You need strategy that aligns with your life.
You need structure that creates space.
You need community that sees your brilliance—and holds you accountable to it.
That’s where our signature SAVOUR™ framework comes in.
What is SAVOUR™?
SAVOUR isn’t just a clever acronym—it’s a philosophy. It stands for:
Stepping out of your comfort zone
Align with your purpose, passions and interests
Venture under your own power
Open yourself to community and connections
Unwind with self-care
Ritualize gratitude and celebrating.
We created this framework to help women move out of burnout and into intentional, empowered leadership. Whether you’re feeling stuck, overwhelmed, or just
off, this approach helps you recalibrate—strategically and soulfully.
As Seen On...
Are you ready to savour™ your life and business?
We invite you to join Our Signature Experience:
The SAVOUR Mastermind
This isn’t your typical mastermind.
No conference rooms. No slideshows. No performative coaching.
The SAVOUR™ Mastermind is a transformational experience for female entrepreneurs who are ready to stop spinning their wheels and start making aligned, sustainable progress.
90 days of personalized coaching to define your most pressing business challenge
A 5-day luxury retreat that sparks clarity, creativity, and connection
And 90 days of post-trip accountability and implementation support
You’ll walk away with:
A business strategy rooted in your values
A clear path forward
And a community that refuses to let you shrink
This is where business meets soul.
This is where you reclaim your voice, your power, and your purpose.
This is business for women who Savour™.
What We Do Here At serendipitous rebel
Private Coaching For Online Business Owners
We offer private 2:1 Coaching where you get the best of a Certified Business Coach and a Certified Master Marketer in your pocket!
Our coaching is designed to help you reach your next business goal by backward planning and giving you actionable steps to achieve them including on call tech support for Go High Level/FG Funnels, SOP's for automations for your team, templates, mindset support, strategy and more.
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How do you know if it's time to pivot in your business?
Get started with our Purposeful Pivoting Guide that can help you decide if it is time to make a change in your small business
Your guide will be delivered straight to your inbox and you will be redirected to learn more about our Purposeful Pivoting Program. You will receive weekly communication from Krystal & Wendy which you can opt out of at any time.
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