SAVOUR™ Your life. Scale Your Business.

The Rebel Way.

We help entrepreneurs stop spinning and start scaling—without sacrificing their soul, sanity, or freedom.

What If Business Could Feel Good Again?

You’ve tried the courses, hired the coaches, and downloaded every strategy under the sun.

Still, you feel stuck. Still, you’re second-guessing everything.

Still, it feels like something’s missing.

It’s not your mindset. It’s not your work ethic.

You’re just building in isolation, with tools that were never designed for you.

You don’t need more hustle. You need clarity, community, and strategy that fits your life—not the other way around.

That’s where we come in.

Meet Krystal & Wendy

Your Guides for Business That Feels Like You

We didn’t start as business coaches. We started as travel advisors, running successful digital brands—until the disruptions in 2020 forced us to ask the hard questions:

Am I fulfilled by what I’m doing?

Do I feel rooted in purpose?

Is this the life I really want—or just the one I’ve built by default?

Our honest answer was "no." And we knew we weren’t alone.

That moment of disruption became our catalyst. We didn’t just pivot—we went deeper. We closed down what no longer fit, invested in ourselves, and realigned with what actually mattered.

Wendy became a Certified Business Coach. Krystal became a Certified Master Marketer. And together, we’ve built Serendipitous Rebel to help other entrepreneurs do what we had to do ourselves:

Unlearn the hustle. Reclaim your purpose. Build a business—and a life—you actually want to be in.

Through our SAVOUR framework and our signature mastermind, we now guide women through transformational business recalibrations that honor their rhythms, amplify their voice, and help them lead with soul and strategy.

This isn’t about doing more.

It’s about doing the right thingson your own terms.

And we’re here to help you Savour™ every step of the way.

Marketing Coach & Business Coach Krystal & Wendy walking and visiting with iphohnes

As Seen On...

Purpose Driven Goal

You have a goal. You have a purpose. It's time to get the two in alignment and get shit done! Book a call with Krystal to discuss your Purpose Driven Goal and see how the Serendipitous Rebels can help you acheive it.

Marketing Coach & Business Coach Krystal & Wendy working at laptop

Join the Savour™ Mastermind

A Transformational Experience for Women Ready to Lead Differently

This isn’t another 12-month container full of content you don’t have time to implement.

It’s a sacred business reset.

Rooted in clarity.

Fueled by connection.

Driven by results that feel real.

You’ll get:

  • 90 days of pre-trip coaching to clarify the #1 challenge in your business

  • A 5-day immersive retreat designed for breakthrough conversations, strategy, and sacred space

  • 90 days of post-trip accountabilityto turn insight into action (and traction)

  • A tight-knit community of women who get it—and want more just like you do

  • And more!

Private Coaching For Online Business Owners

2:1 Coaching • Marketing Strategy Intensives

Whether you’re seeking high-touch support or a fresh perspective on your marketing strategy, we offer personalized pathways to help you savour the process and the profit.


I struggled Starting My Podcast Until Krystal & Wendy

I really wanted to know how to reconnect with my business. That's exactly why I signed up - to help figure out my why and my purpose, and how to tie it back into stories that matter and then how to set up for success. I cannot speak highly enough about Krystal and Wendy and the mastermind they built because it really, really allows you to dig deep.

- Mallory schlabach, girlboss agency

Mallory Schlabach - private coaching client

do you ever wonder what business would look like if you had a guide?

Check out our Female Coaches Roadmap! Your guide to navigate the common obstacles that online business owners face.

I agree to receive marketing emails from Serendipitous Rebel, including but not limited to The Female Coaches Roadmap I understand that I can unsubscribe at any time.

Purposeful Podcasting for female entrepreneurs

Your new favorite podcast where we discuss the

life and trials of juggling entrepreneurship, motherhood and midlife.

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