Ever feel like you're doing it all wrong... simply because you're not doing it like everyone else?

Welcome to the club — and more importantly, welcome to your permission slip to stop.

From “launch on a Tuesday” to “post Reels three times a day,” online business advice is full of rigid, conflicting, and often unhelpful “shoulds.” And for entrepreneurs trying to balance passion, purpose, and profit — it can be paralyzing.

Why the "Shoulds" Are So Dangerous

Krystal and Wendy have been there. They’ve followed all the formulas, invested in the programs, and still felt lost. Why? Because those strategies weren’t built with their lives — or their goals — in mind.

Here’s what really happens:

• You try to do all the things.

• You burn out, or you freeze.

• You second-guess yourself into inaction.

Sound familiar?

You’re Not the Problem — the Strategy Is

The truth is, strategies that ignore your bandwidth, resources, or values aren’t strategies — they’re traps. They promise safety but deliver misalignment.

Instead of asking “What should I do?” start asking:

• Does this strategy align with my lifestyle?

• Is it sustainable with my current bandwidth?

• Does this reflect the business I actually want to build?

Real Alignment Means Hard Choices

Sometimes that means letting go of what’s “working” on paper (hello, profitable membership burnout). Other times it’s about saying no to well-meaning advice that just doesn’t fit. True alignment isn’t always easy — but it is worth it.

How the SAVOUR Framework Helps You Trust Your Gut

At Serendipitous Rebel, our SAVOUR framework was designed for moments exactly like these. The first two pillars — Step out of your comfort zone and Align with passion and purpose — challenge you to choose what’s right for you, not what's trendy.

And the rest of the framework? It ensures you’re supported, connected, and celebrating each intentional decision.

TL;DR?

You don’t need another guru telling you what you “should” do. You need space, strategy, and the confidence to build a business that actually works for you.

Ready to ditch the cookie cutter and craft something real? Join us at the SAVOUR Mastermind Retreat.