We didn’t start as business coaches. We started as travel advisors, running successful digital brands—until the disruptions in 2020 forced us to ask the hard questions:

Am I fulfilled by what I’m doing?

Do I feel rooted in purpose?

Is this the life I really want—or just the one I’ve built by default?

Our honest answer was "no." And we knew we weren’t alone.

That moment of disruption became our catalyst. We didn’t just pivot—we went deeper. We closed down what no longer fit, invested in ourselves, and realigned with what actually mattered.

Wendy became a Certified Business Coach. Krystal became a Certified Master Marketer. And together, we’ve built Serendipitous Rebel to help other entrepreneurs do what we had to do ourselves:

Unlearn the hustle. Reclaim your purpose. Build a business—and a life—you actually want to be in.

Through our SAVOUR framework and our signature mastermind, we now guide women through transformational business recalibrations that honor their rhythms, amplify their voice, and help them lead with soul and strategy.

This isn’t about doing more.

It’s about doing the right things—on your own terms.

And we’re here to help you Savour™ every step of the way.