We’ve been conditioned to think August is a throwaway month.

Everyone’s out of office.
Clients are quiet.
Your kids are either bored or you’re frantically getting them ready to go back to school.
The last thing you feel is productive.

So you tell yourself:

“I’ll wait until September to figure things out.”
“It’s not the right time to get serious about business again.”
“No one’s paying attention anyway.”

But here’s what we’ve learned after working with dozens of women in this exact season:

The summer slump is a lie.

The Real Problem

You’re not lazy. You’re not behind. But you are caught in limbo.

Your calendar looks lighter, but your brain is fried.
You finally have space, but no capacity to use it well.
You know things need to shift in your business—but you don’t know where to start.

This is the messy middle.
Not new, but not established.
Not starting over, but not fully aligned.
You’re ready for something different. More sustainable. More you.

That’s where our SAVOUR™ framework comes in.

What is SAVOUR™?

SAVOUR™ is our signature method for building a business that fits your life—and the season you’re in.

Instead of pushing for more, we help women in midlife make space for what matters.

Here’s what it stands for:

• S – Step outside your comfort zone (without diving into burnout)

• A – Align your business with your purpose and strengths

• V – Venture under your own power (no more outsourcing your voice)

• O – Open yourself to community and collaboration

• U – Unwind with white space and self-care

• R – Ritualize celebration and reflection

This isn’t about pausing everything.
It’s about re-aligning with what actually works for you.

Why August Is the Perfect Time to SAVOUR™

Instead of treating August like a throwaway month, what if you treated it like the most strategic pause you could ever take?

💡 Revisit your offers
💡 Clean up your systems
💡 Refocus your energy
💡 Protect your white space
💡 Build a more intentional Q4

You don’t need to push to earn your rest.
And you don’t need to wait until September to get clarity.

What to Do This Month

Here’s how to use August differently:

• Audit your business for pressure points

• Choose one thing to refine (offer, content plan, system)

• Block space for thinking—not just doing

• Reset your calendar based on your rhythm, not someone else’s

• Give yourself full permission to slow down—on purpose

This isn’t about catching up.
It’s about catching your breath.

Because August isn’t a slump.
It’s strategy—if you’re brave enough to use it that way.