A powerful woman's guide to SAVOUR™ Your life.
The Nuts and Bolts Required for Business Mastery
Learn proven strategies to align your business with your purpose, overcome obstacles, and create a profitable venture.
Intro to Today from Wendy & Krystal
No matter your niche, there are foundational elements that you need to learn in order to be successful. Even the least tech savvy of us can learn a thing or two to become more efficient in our businesses.
A breakdown of today's speakers
The Nuts and Bolts Required for Business Mastery
The Power of Automated Systems in Business: Jessica Scotten's Insights
Jessica Scotten, the owner of Pineapple Relations and a Kartra certified business consultant and technical expert. In this enlightening conversation, Jessica shares invaluable insights on the importance of automated systems for business owners, especially when balancing travel and product launches. Together with our host, Krystal Eicher, they dive deep into the significance of creating batched content, setting up automated processes, and the role of tools like Zapier in transforming backend tasks into reliable "robot employees." With a focus on sustaining business momentum without constant manual intervention, this episode is a must-listen for entrepreneurs looking to enhance their efficiency and prevent burnout. Join us as we explore the power of systems in maintaining professionalism, attracting higher-paying clients, and ultimately savoring life while running a successful online business.
The Importance of Personalized Marketing Strategies for Business Success with krystal eicher
Hosts Krystal Eicher and Wendy Guth delve into the essentials of effective marketing. Krystal, a certified master marketer, shares her journey from journalism and event planning to a successful career in marketing. They discuss the significance of setting financial goals, knowing your ideal client, and creating personalized marketing strategies. Listeners will gain insights on list building, marketing ecosystems, and automated systems crucial for maintaining client relationships. The conversation emphasizes authentic communication, validating business ideas, and tailoring strategies to meet unique client needs. Krystal and Wendy also stress the importance of niching down, continuous education, and blending personal strengths with business opportunities. Join them for practical advice on achieving sustainable business growth and authentic marketing.
Navigating Business Partnerships: Mallory Schlabach on Collaboration and Balance
Join Mallory Schlabach and Krystal Eicher as they explore the intricate world of business partnerships, collaborations, and the importance of community for business owners. In this episode, we delve into the significance of aligning values, setting clear boundaries, and maintaining open communication, whether you're taking on a temporary collaborator or a long-term business partner.
Simplifying Client Conversion: Strategies from Facebook Ads Expert Tammy Pereira
We are thrilled to have the exceptional digital marketing expert, Tammy Pereira, join us. Tammy has a wealth of experience in helping coaches and entrepreneurs streamline their client acquisition process through effective content strategies and Facebook ads. In this episode, Tammy dives deep into the essential pillars of online business success—lead flow, conversations, content, and client acquisition.
Navigating Finances and Freedom in Entrepreneurship with Linda Tuttle
Linda, also known as the adventuring accountant, joins our host Wendy Guth to dive deep into the essential strategies for building a successful lifestyle-oriented business. They explore pivotal topics like identifying your passions, the importance of systems and organization, and mastering the nitty-gritty of financial management.
Efficient Hiring Strategies for Entrepreneurs and Coaches with Jennifer Lehner
Digital marketing and systems strategist Jennifer Lehner shares insightful strategies around hiring systems that can work globally, from leveraging exchange rates to hire virtual assistants (VAs) from the Philippines, to offering bonuses and profit-sharing to foster investment in your business.
We'll explore the importance of fair and equitable relationships with VAs, the benefits of working across time zones, and how to delegate effectively to grow your business. We'll also touch on powerful digital tools, like Loom for personalized outreach, and streamalive.com for enhancing engagement during Zoom calls.
Embracing Flexibility and Fun: Jen Wright on Successful Membership Businesses
Krystal sits down with entrepreneur and health and wellness coach Jen Wright to delve into her journey from climbing the corporate ladder to building a successful coaching business. They discuss the crucial role of self-awareness in business, setting boundaries, and maintaining a playful approach to keep the work enjoyable. Jen shares insights on the importance of community in retaining membership clients, the impracticality of overdelivering, and the need for clarity and predictability in membership offerings. Emphasizing the necessity of a support team and the alignment of business with personal values, this episode is a masterclass for anyone looking to thrive in a membership model while balancing life’s many facets. Tune in to learn about the foundational steps for building a sustainable membership program and strategies for inspiring long-term client engagement.
Meet Krystal & Wendy
The Hosts of Because I Can 2.0
Both Wendy and Krystal got their start as digital entrepreneurs in the travel business as travel advisors. The pandemic of 2020 forced both brands to take a hard look at their business and purpose and really ask themselves:
Am I fulfilled in what I am doing?
Do I feel rooted in purpose?
Do I feel like I'm in control of my life?
While the answer for both was the same (NO!) the direction both took was interesting. Together they created a membership (and closed it down two years later) and both dove into training and professional development.
Wendy went on to become a Certified Business Coach and Krystal went on to become a Certified Master Marketer. Together they are helping other entrepreneurs create businesses that are purpose-driven, profit-minded, and systems-oriented so they have the time, money and energy to SAVOUR their life!
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