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Musings from wendy & krystal for purpose driven entrepreneurs

The Kids Are Home. The Work Continues. Here's How We Make It Work.

The Kids Are Home. The Work Continues. Here's How We Make It Work.

June 28, 20253 min read

Let’s just say it out loud: being a working mom during the summer is a full-contact sport.

You’re still running your business.
You’re also coordinating camp drop-offs, snack breaks, spontaneous pool trips, and the occasional meltdown (theirs and maybe yours).

And somehow, in the chaos, you’re supposed to stay consistent, keep growing your audience, show up online, and keep your clients happy.
No big deal, right?

Except—it is a big deal.
You’re holding up an entire ecosystem. Maybe a few.


The Corporate Lie We Still Carry

In the corporate world, there was this unspoken rule:

Work like you don’t have kids.
Parent like you don’t have a job.

That impossible standard pushed so many of us to pursue entrepreneurship in the first place.

But now that we’re running our own businesses?
It doesn’t always feel that different.

We’re still squeezing work into the margins. Still hiding the sounds of our kids in the background. Still feeling the pressure to perform like we have a team of ten and zero distractions.

So let’s be really clear about something:
You’re not doing it wrong.
You’re just carrying way too much.


At Serendipitous Rebel, We Don’t Pretend

We don’t mute the background noise.
You might hear our kids during coaching calls. You might get a Voxer from us between swim meets or dance recitals.

We’ve built this business around our lives—not the other way around.
And that’s not by accident.

We’ve intentionally created systems and strategies that make summer more manageable:

  • We automate what we can

  • We plan our marketing in waves

  • And we prioritize our time based on what actually moves the needle (not what looks good on Instagram)

Because flexibility isn’t just a perk—it’s the whole point.


3 Ways to Make Summer in Business Feel Less Chaotic

If you’re running your business and trying to be everything to everyone this summer, here are 3 systems we recommend you put in place immediately:

1. Run Low-Cost Ads to Build Your List on Autopilot

Stop relying solely on organic reach. It’s inconsistent, exhausting, and often ineffective when your capacity is limited.
Set up a simple lead magnet and put $5–$10/day behind it. Your email list will grow while you're spending time with your family.

2. Automate a Simple Nurture Funnel

A short 3–5 email welcome sequence goes a long way in keeping new leads engaged without you manually showing up.
Write it once. Let it work in the background. Summer doesn’t have to mean silence.

3. Systemize Your Client Workflows

Using tools like Go High Level, you can automate:

  • Client onboarding

  • Payment collection

  • Follow-up and reminders

  • Even reactivation of old leads

This means fewer things falling through the cracks—and fewer late-night work sessions.


If You’re Not Taking Advantage of the Flexibility You Built Your Business For…

…it’s time to ask why not?

You didn’t leave corporate just to recreate the same pressure with a new title.
You didn’t start a business just to feel constantly behind.

You built this for freedom.
For flexibility.
For the life you actually want.

So here’s your invitation to reset.

The SAVOUR Mastermind is a high-touch coaching and retreat experience designed for midlife women entrepreneurs who are ready to stop surviving their business and start actually enjoying it again.

It’s where you get the strategy, support, and spaciousness to build differently.

Ready to step into a new season of business that fits your life—not fights it?
Learn more or apply here → https://savourmastermind.com/application


Final Thought

Summer doesn’t have to mean your business stalls.
And your business shouldn’t mean your summer is lost.

Let’s build with more intention.
Let’s savour what we’ve worked so hard to create.

You’ve got this.

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